Interactive 3D viewers for industry, retail and trade fairs — from a simple turntable model to a viewer with 200+ variants. No app, no download. References: Andritz TWP, Shape Wakeboards, Leeb Balkone.
Two real examples, right in your browser. Rotate, zoom, inspect details — this is how a 3D product viewer works in practice.
Demo
Chair — Web 3D Product Viewer
Shape Wakeboards
Joe Battleday Signature Feature
A PDF shows your product from the front. A viewer shows it from every angle. Your customer rotates, zooms, clicks into details — and understands your product better in 30 seconds than after a 30-minute sales call.
Our viewers run directly in the browser. No app download, no installation. Desktop, tablet, smartphone — even on the trade fair stand with a touchscreen.
Your product to rotate and zoom. Easy to embed, fast to load. The entry point into interactive product presentation.
Colors, materials, variants, accessories — your customer assembles their own product. Live, in 3D, in the browser.
Clickable points on the 3D model with texts, images or videos. For products that need explanation and for technical details.
Interactive exploded view — the customer sees what's inside. Perfect for mechanical engineering and technical products.
Full screen, touchscreen-optimised, branded interface. Runs reliably for hours. Available via Spatial Player Pro.
From the browser straight into the real world. WebAR, Apple Quick Look, app-based AR — we make your product placeable.
Process
01 / Briefing
You send us CAD data (STEP, IGES, OBJ, FBX, GLB). We clarify the use case: web embed, configurator with variants, kiosk mode for trade fairs, hotspot explanations, AR extension — the technology choice follows from there.
02 / Optimization
CAD models are optimized for engineering — for the web they need reduction. We reduce polygons, pack textures, optimize glTF/GLB. The goal: look photorealistic, load in seconds, run smoothly on smartphones.
03 / Interactivity
Variant logic (colors, materials, parts), clickable hotspots with info overlays, animations (exploded views, function demos). At Shape Wakeboards: over 200 obstacles as a configurator.
04 / Deployment
iFrame embed for your website, fullscreen standalone URL for trade fair tablets, kiosk mode with auto-reset, Spatial Player Pro for VR/Vision Pro. Hosting with us or directly on your server.
05 / Operation
After launch the viewer keeps moving: new products, new configurations, trade fair setup before every date. We keep it current and are there when something changes.
From industrial machinery to wakeboards — three real product viewers from our work. Click a card for details.
SPATIAL PLAYER PRO
Kiosk mode for trade fair stands, white-label branding, Apple Vision Pro support. No app, no download. Developed by threesixty.at, presented at AWE XR EU 2024.
discover spatial player pro →„Working with 'threesixty.at' has been an absolute delight for us. From capturing the essence of our company, product photos to providing invaluable suggestions for brochure layouts and text, they've consistently demonstrated a level of professionalism that exceeded our expectations. The journey began with our first phone conversation, continued through online meetings, and solidified with a handshake that marked the start of a collaborative and inspiring partnership. 'threesixty.at' not only delivered on their promise but went above and beyond in guiding and supporting us, shaping our corporate identity to perfection. The ongoing results have left us genuinely impressed, prompting us to expand our collaboration for further brochures and even venturing into the exciting realm of VR glasses animation for one of our products. We couldn't be more satisfied with the exceptional work delivered by 'threesixty.at,' and without hesitation, we wholeheartedly recommend their services."
Paul Piantino
A product viewer that is maintained is the digital twin of your product — it grows with it: new variants, new colors, new features. Before every trade fair we check setup and content, on tablets, kiosk systems or offline. It runs with us or with you, whatever fits your IT.
What operation includes depends on how often your product changes. We define it in the offer — as its own item.
FAQ
An interactive 3D model that runs directly in the browser. Your customer can rotate, zoom and inspect details — with no app and no download.
Our viewers run on all modern browsers — desktop, tablet, smartphone. We work with WebGL/WebGPU and also deliver glTF/GLB for standards like model-viewer.
Three things count: preparing your 3D model for the web — heavy CAD data becomes a lean real-time model —, the variant and configuration logic, and how the viewer is embedded into your website or system. Scope and integration are best clarified in a first conversation — then you get a concrete quote.
Yes. Via iFrame or as a web component. We deliver the viewer so that it can be seamlessly integrated into your existing website.
Ideally yes — STEP, IGES, OBJ, FBX, STL. We can also work from existing 3D models or rendering data.
Simple viewers: 2–4 weeks. Configurators with variants and logic: 4–8 weeks. Depends on complexity and number of products.
Yes. Colors, materials, components, accessories — we build configurators where your customer assembles their own product. For Shape Wakeboards, for example, we implemented over 200 elements as renderings and inside the product viewer.
Yes. Our viewers also run in kiosk mode on touchscreens. Via Spatial Player Pro we additionally offer white-label branding and VR support.
Our own viewer platform. Kiosk mode for trade fairs, white-label branding, Apple Vision Pro support. Presented at AWE XR EU 2024 in Vienna.
Yes. The 3D data can be reused for WebAR, app-based AR and Apple Quick Look.
Either on our servers or directly on yours. We deliver all assets and can help with hosting.
Of course. Many of our industrial clients work with sensitive product data.
We do. We add new variants and products, check setup and content before every trade fair, and are reachable on the day. The viewer runs on infrastructure we manage ourselves — or on yours, if your IT requires it.
It depends on three things: how much the system changes, where it runs and how quickly you need changes. Operation is listed as its own item in the offer — you know before the start what happens after launch and what it costs. Offer within 24 hours.
You can. A handover is a small project of its own: we prepare data, access and documentation for your new operator, billed by effort. What we don't do: simply switch off a running system.
Photorealistic 3D renderings and animations. For catalogs, web shops and trade fair appearances.
learn more →VR experiences for trade fairs, training and sales. From walkthroughs to hardware setup.
learn more →Professional 360° video production for plant tours, training sessions and trade fair appearances.
learn more →Within a year, the same question came up twice: what does VR actually offer to the wood industry? In April 2019, in our office, with a Hungarian forestry delegation; in June 2020, as a webinar with Holzcluster Steiermark.
read more →Our master's project at the Institute of Structural Design, TU Graz: a load-bearing building system made of ceramic modules — formed by hand from clay at the Ortweinschule, exhibited in Graz and Valencia, presented at the IASS symposium in Amsterdam.
read more →Let's talk
